CONTENT WRITING

Content marketing is one of the most important aspects of effective integrated digital strategies and services, and it’s changing the face of SEO and Social Media as we know it. According to TMG Custom Media, 90% of consumers find custom content useful and 78% believe that organizations providing a custom content strategy are interested in building good relationships with them. Additionally, because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that content marketing agency.

Powerful content marketing for digital inbound marketing strategies can come in many forms including blogs, infographics, video, eBooks, slide shares, whitepapers, images, and more. More brands are using content marketing to engage their audience and build trusting relationships. Great custom content shows a brand’s customers that they are experts in their field and care about educating and entertaining them.

Once various forms of content are determined, the research begins! IMI takes full control of this process and performs all necessary research on the selected topics. The level and involvement of the research process depends upon the complexity of the topic and availability of information. The research material is then used to tell a story that will impact the audience.

We don’t just leverage our clients’ existing social media and email audiences. One of the most important and time intensive elements to content marketing is influencer outreach. We use both traditional PR outreach efforts combined with the use of our software to identify and build relationship with influential bloggers, journalists, and citizen journalists.

No digital marketing strategy would be complete without multiple forms of measurement. Using multi-channel analytics, we can track content promotion efforts on many levels including social share reach, direct and referral traffic, and even view through conversions.